Increasing Client Conversion Page 3/4

STEP TWO: A Potential Client Contacts You From Your Bio Page: Ok, so you have already given a good first impression so far. A client has seen your photo, your specializations, and your promotional and is interested in learning more about you. That client clicks on to your bio page. At your bio page, a client will usually have all the information he or she needs to decide if they want to contact you. Your bio page is really the make-or-break area that will determine how many contacts you receive. Here are some critical items you should be aware of.

First of all, fill out your bio! Surprisingly not all therapists that come to Theravive even fill out a bio page. This certainly will cause a loss of clients. Fill out your bio, take the time to do it.

Your Bio Should Be Well Written: You are a professionally trained counsellor, with a degree. Your bio should be composed in such a way that demonstrates you have an ability to professionally write. Proper headings, sentences, and paragraph structures are important. A good example of a bio is found here.

Your Bio Should Describe Your Qualifications: Why are you qualified to help someone in need?

Your Bio Should Demonstrate Your Competence: You are a licensed professional, you are not a layperson. You are competent in the areas of mental health and psychology.

Your Bio Should Discuss Your Approach: Your philosophy, and your approach to therapy are important. What can the client expect with you? Speak about this in terms of benefits to the client.

What Are The Benefits Of Therapy With You? Benefits, benefits, benefits ....remember to speak in these terms, for that is the language of the client! Neglect to describe the benefits, and you'll probably lose many clients.

Your Bio Should Be Warm And Friendly : Even though you are qualified and competent, remember that you are in a profession that is immensely personal and emotional. You should communicate that you are safe, that you care, and that you have a genuine interest in the health and happiness of those you see. You are a human being, and a capable guide to lead someone into a better life.

Separate Paragraphs, Space It Out, Write Clean: Don't lump everything into one giant paragraph or lump all your paragraphs together without any line breaks, or it can look too cluttered or chunky. Space it out, give it a clean look. Use bold text where appropriate. Never use all capitals on words or sentences.

Tell A Story: Your bio should flow together and read like a story. It should have a beginning, a middle, and an end. Keep similar thoughts together, it should not jump around arbitrarily. Separate ideas should transition into each other.

Should I Write In Third Or First Person? This is up to you, and both forms of writing are valid. But whatever you choose, stick with it the entire way, don't mix and match perspectives. Our most successful therapist (the one who receives the highest number of contacts) has a bio written in a third person point of view. So whether or not that means third person is the "best" we cannot say.

Don't Be Too Brief: If you are serious about gaining clients, then take the time needed to be thorough. Of course this doesn't mean that you need a 10,000 word bio, but hopefully you know what we mean!