As Bernie Sanders’ political fortunes take flight in the 2016 presidential campaign, Hillary Clinton finds herself abandoned by the group she assumed she could count on: Women.
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The psychology of national elections is something that is long debated and often discussed, with every election cycle offering new developments for everyone to marvel at. With the presidential election cycle seeming to begin earlier and earlier every four years with cycles now starting roughly eighteen months before the final polling date, there is increasingly a larger and larger window for candidate exposure, leaving room for more candidates to join the playing field. And while campaigns are increasingly won or lost based on the amount of money that a candidate can spend on advertising, at the same time social media and media coverage make presidential campaigns far more unpredictable.
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