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October 2, 2020
by Tina Arnoldi

Photo by Thom Holmes on Unsplash

Why Many Overshare on Smartphones

October 2, 2020 08:10 by Tina Arnoldi  [About the Author]

Photo by Thom Holmes on Unsplash
Recent research in the Journal of Marketing found that smartphones enhance “consumer self-disclosure” Results from three large-scale field studies and two controlled experiments show that people self-disclose more when generating content on their smartphones versus personal computers. Reasons could be feelings of comfort with the phone, a tendency to focus on the disclosure task on hand or emotional association with the device. [More]