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If you spend time browsing for activewear online, you may want to think again. Research recently published in the International Journal of Consumer studies found that women have reduced self-esteem after online shopping for activewear. [More]

As the COVID-19 pandemic spread across the world, an interesting phenomenon was playing out in grocery stores. Panic buying. As the COVID-19 pandemic spread across the world, an interesting phenomenon was playing out in grocery stores. Panic buying. Consumers, in the face of increasing uncertainty, began stockpiling in a buying frenzy that left the shelves bare. Now a study from the University of New South Wales in Sydney, Australia may have an explanation for the behaviour. Unexpected certainty can cause us to change our behavior even if it isn't helpful. [More]

A new study published in PLOS ONE looked at how state-trait interactions in regulatory focus determines impulse buying behavior. “Our study looks at how a basic motivational theory (regulatory focus theory) can be applied to the phenomenon of impulse buying,” study author Anand Krishna told us. “Regulatory focus differentiates between a promotion focus, in which people are motivated by achieving potential gains or growth goals, and a prevention focus, in which people are motivated by avoiding losses or achieving security goals.” [More]

Decision fatigue is a genuine condition. The term refers to the way decisions made by people after a long session of decision making will deteriorate (Baumeister, 2003). Decision fatigue is an important consideration here at Christmas time. Deciding the right thing to buy for others, shopping for it, then paying a good price for it are uppermost in most people’s minds at this time of year. [More]

Christmas is a holiday with many traditions, such as decorating a Christmas tree, giving presents to the ones we love, and dressing up as Santa Claus for the kids. But when and how did these traditions emerge? [More]

Shopping! How many of us love that one word. And nowadays we can do it right from our IPhone and laptops. But when does "Add To Cart" turn into "Subtract My Happiness?" [More]