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April 13, 2015
by Lee Kehoe, MS, LMHC, NCC

dove

Dove’s #ChooseBeautiful Looks To Transform Beauty

April 13, 2015 10:32 by Lee Kehoe, MS, LMHC, NCC  [About the Author]

dove
Dove’s new campaign #ChooseBeautiful is challenging women across the globe to rethink what it means to be beautiful and acknowledge their own beauty. Dove’s most recent inspirational advertising placed a “beautiful” sign and an “average” sign above two adjacent doors of buidlings in San Francisco, Shanghai, London, Delhi, and Sao Paulo. The cameras were then rolling to see what women of all ages would do when faced with the decision to walk through the “average” door or the “beautiful” door. The large majority of women chose to walk under the “average” door, some with hesitation, others seemingly without thought. [More]