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A new study published in the Journal of Nature looked at neurons, values, and our economic choices. “The behavior we engage in, for example, when we are sitting in a restaurant and contemplating the menu,” study author Dr. Camillo Paoda-Schioppa told us. “Let’s say that there are two options – pizza or burger. How do we make that choice?” Fifteen years ago, research in neuroscience demonstrated that values are real, in the sense that neurons in the brain compute and represent the values assigned to the various options. That result was a breakthrough, and a large number of studies subsequently confirmed the initial findings. However, it remained unclear whether and how neurons encoding values directly participate in the choice process. [More]