Increasing Client Conversion Page 2/4

STEP ONE: A potential client chooses your profile on your city page or ZIP search. Most of the time a potential client will first reach your city page or via a ZIP/Postal Code search. Think of these pages as the first stop a client will make when searching for a counselor. On your city page may be other therapists listed as well as you. On this page, you show your custom specializations, a photo, and have a short promotional that you write. The goal to make it through step one is to present yourself in such a way that is appealing. At this stage, you are hoping that a potential client will see you among the other therapists, and click on your profile. Because your city page only allows you a brief description, we want a potential client to click your profile so they can learn much more about you. Here are some keys to encouraging a potential client to take the next step to click your profile:

Photo: Your photo, if it is of you, should be friendly, and well lit. Make sure you have a welcoming appearance. Smiles are always good, but not necessary. What you don't want is to appear burdened, tired, or distressed. If you have trouble coming up with a photo that works, you can always hire a photographer to take a professional photo of you. If you choose a photo of nature (instead of yourself), make it inspirational. Choose something that will inspire someone to hope or discovery.

Marketing Tools: This is the #1 way on Theravive that therapists gain referrals. At least 80% of ALL LEADS on Theravive are generated through marketing tools. Do not leave these blank. Leaving your marketing tools blank is the worst thing you can do as a member of Theravive, and it does you no service, nor does it help us, to market a therapist who has no marketing tools. The more of these you can fill out the better. Yes it may take an hour of your time as an initial investment, but once its done...its done! You never need go back to them again.

Specializations: On your city page, you have the ability to enter in your own custom specializations. This is very important as you only have a limited amount of space. While it is good to have specific specialties, remember that if all of them are too narrow, you may lose a lot of contacts. For example, say you listed the specialties of Trauma, BBD, PTSD, and Immigration Adjustment. While these are all good specialties, it may also be a good idea to include a couple general ones along side your specific ones. Someone, for example, who simply needs help with depression or working through a family relationship may bypass you because nothing you listed pertains to them. We recommend you spend half of your specializations on narrow specialties that show unique expertise and the other half on more general items that apply to numerous people. It is critical that you use correct spelling here. We do not have built in spell-checkers so be careful that all of your spelling is accurate.

Promotional: This is where you really have the opportunity to stand out among the other therapists on your city page. All therapists have the same amount of room to type a short description of their practice or approach. The promotional is the red text on every city page. Be sure you fill this in! Leaving your promotional blank could really hurt your conversions as it is a sure bet potential clients scanning your city page will be reading all of these on each counselor. To help you write your promotional, ask yourself: What is your approach? What is your philosophy? What are your goals for the client? What is the benefit a client will have with you? Clients love benefits. Talk about the benefit, let them get a glimpse of the end result of successful treatment with you. If you have trouble figuring out what to say, just describe the benefits and you can't go wrong.

Important Note: All therapists on Theravive who are also marriage and family counsellors, have TWO promotionals- one for their general practice, and one pertaining specifically to marriage and family. When writing your marriage and family promotional, the same principles apply. Talk about your approach, and the benefit to the client. What do you see for their marriage and their family relationships?